Welcome to the future of race commemoration.

Running a race and running a race event are completely different challenges. While the goal of one is to simply cross the Finish line, you’re responsible for promoting the event, filling corrals, and delivering an amazing experience. We can help you do just that.

Introducing Blingar – the next big thing in racing.

Blingar combines real-world medal hardware (bling) with virtual-world augmented reality (AR) to make finisher medals come to life.

Powered by the Blingar Race Keeper app platform, the course is set for you and your organization to PR the WOW factor of your next event.

What is augmented reality?

Augmented reality (AR) is a digital, interactive experience where objects in the real world are enhanced by computer-generated content. AR is typically experienced through a headset or mobile device using a custom viewing app.

What is a "blingar?"

A “blingar” is a standard finisher medal (bling) that is boosted by AR. When scanned with a smartphone using the Blingar app, it comes to life in an entertaining experience highlighting a runner’s personal race achievement.

What does the process entail?

Upon receiving finalized medal artwork or a physical sample, it can take up to 45 days from blingar concept through app integration. The creation of a themed, digital achievement badge also occurs within this time frame.

Why partner with Blingar?

Blingar is the mixed reality division of the imaginovation agency, Mirage Creates. Since 1997, Mirage has created branding solutions for Fortune 500 companies, including sports and entertainment organizations worldwide.

Exclusively Blingar Benefits

Make Some Noise

Promote your new blingar-awarded race on social media and get ready to go viral.

Create Event Value

Offer your athletes an inspiring, Instagram-worthy keepsake to treasure and share.

Save A Bundle

Take advantage of this one-time, cost-free, risk-free opportunity to showcase your race.

Lead The Industry

Stand out as a business innovator offering a first-of-its kind race participant amenity.

Enjoy Passive Execution

Rest easy with seamless, single source blingar design, development, and hosting.

Leave Your Mark

Provide a lasting race reminder to participants with an exclusive digital achievement badge.*

*Accessed via in-app purchase

The Finish line is only the beginning.

All the benefits. None of the cost.

Blingar
Creation

$5000
$ 0**
  • First Blingar Only

Blingar App
Hosting

$ 0
  • Each Blingar

Achievement
Badge Design

$ 0
  • Each Event

**Minimum 1,000 projected participants

ELEVATE YOUR NEXT EVENT WITH BLINGAR!

Ernie (Ernest/Ernestine) is the competitor in all of us who loves to race and earn bling. Whatever the endurance challenge, Ernie says to “BLING IT ON!”

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